Press Releases

August 2017

Shopping Mall Hacks You Should Know
Parkland Mall’s Secrets to Serious Shopping

Parkland Mall is sharing its smart shopping hacks to help you save time and tackle all those things you’ve been putting off…or never, ever get done! Here is your master list to get you ready for some serious shopping.

  1. Is it time to do something with those totally out of control brows? Start at M Eyebrow for the perfect arch – and maybe even a brow tint.
  2. Time to get a few things crossed off that long to-do list. Zip into We Sew Right and get those adorable pants hemmed. Don’t you hate when one hem unravels? Be on the safe side and get them both done.
  3. That big vacation was over six months ago, so it’s definitely time to stop in at Walmart’s Photo Lab and get photos printed of your best moments to remember – don’t forget to get doubles for the grandparents.
  4. Never been properly fitted for a bra? No time like the present to make that happen. Visit La Senza – it’ll change your life (no really), and it’s totally free.
  5. You’ve been carrying your watch around in your bag for 3 weeks, so drop it off at Sunglass Plus to finally change the battery.
  6. You’ve been noticing for a few months now that your ‘bling’ has pretty much lost its shine. So this is the ideal time to drop off your jewelry at MD Jewellers, The Golden Touch, Michael Hill, or People’s Jewellers for a cleaning.
  7. Time to fuel up! While you’re waiting for those two services to be finished, head over to Jugo Juice for a fruit smoothie with extra protein. With an extra shot of Vitamin C to boost your immune system, you’ll feel energized within minutes!
  8. Now it’s time to conquer every woman’s nemesis – the click, click, click of a worn-down heel. With Payless Shoes, Shoe Chalet, and Shoe Warehouse to choose from, there’s no reason why you can’t find that perfect pair!
  9. Time for a new cell phone or case? There are choices on every corner, with Wireless Wave, The Source, Phone Experts, T-Booth, Rogers, Fido, Best Buy, and Bell.
  10. Pre-planning takes the pressure off, so scan your calendar and see who’s got a big day coming up. Birthdays, anniversary or Christmas? While you’re here, make a quick stop at The Card & Gift Shop to find the perfect cards for everyone on your list. Classic Gifts, The Bear House and Coles all have unique gift ideas, or stop at Parkland Mall Guest Services and purchase gift cards for everyone. So easy and everyone gets exactly what they want!
  11. Wow! You’ve accomplished a lot already, so take some time for pampering at Divine Nails or Regal Nails – because you SO deserve it. You do need to plan this stop ahead of time, but a relaxing pedi with the full treatment is just what those tired feet need. The extra indulgence won’t take that much longer and your feet and toes will look and feel fabulous for the entire month to come.
  12. Once you finish up, buy some of that amazing hair product you love so much from Chatters.
  13. Talk to the pros about the new on-trend items for your fall wardrobe today – there’s lots of fashion to choose from with Suzy Shier, Suzanne’s, Ardene, Cleo, Northern Reflections, Eros, Lammle’s, Stitches, Boutique of Leathers, Sepand, Tip Top Tailors, Attitude, and Ricki’s/Bootlegger. Chat up a few sales associates and find out what the store’s best sellers are. Oh, and don’t forget to ask about upcoming sales and sign up to get their e-news.
  14. Well, it’s been an action-packed day, and as you head for the exit, feeling amazing about all you’ve accomplished (and enjoyed), take a few minutes to celebrate your serious shopping success!

April 2017

Shoppers can Go Green at Parkland Mall

A recent Nielsen global online survey shows that almost 75% of Millennials are willing to pay more for sustainable products. Parkland Mall retailers continue to be environmental leaders in Red Deer, with many providing environmentally responsible products, and impressive sustainability programs.

Walmart has an aspirational goal of being supplied by 100% renewable energy, although no target date has been set. They are much closer to achieving their zero waste target however, with over 70% of all waste in Canadian locations already being diverted away from landfills, and an impressive 90% in Japan and the UK. In addition, between 2007-2013 they reduced plastic bag usage by 38%, continue to run convenient electronics recycling programs, and recently introduced a smart-phone and tablet recycling program.

Tim Hortons has made recycling and composting a major focus of their sustainability efforts. By working with waste industry experts and mill trials, they have determined that their hot beverage cups are recyclable, but there is still a challenge of accessibility to recycling programs that can accept and process them. They continue to work with municipalities to find low-tech solutions that can allow their product to be recycled – in the meantime, they continue to encourage people to bring their own travel containers by offering a discount. In 2014, Tim Horton’s restaurant owners supported 650 local community clean-ups. Currently, there are global concerns regarding environmental issues related to the production of palm oil. While palm oil purchased is used in only some of Tim Horton’s baked goods products, they committed (in 2014) to deforestation-free, peat-free palm oil sourcing, and protecting both High Conservation Value/High Carbon Stock forests.

La Senza has been rolling out numerous energy efficient projects that have resulted in significant energy savings. This includes a reduction of store-electricity use (in Canada and the U.S.) of 22 million kWh! Other efforts include the use of FSC certified paper in all their catalogues, donating $1 million related to protecting research and advocacy for endangered forests, and waste diversion of over 11,000 tonnes in 2015.

Parkland Mall participates in the City of Red Deer’s “Green Deer” program each year, helping to clean up the city’s common areas. Owned by Morguard, they are committed to continually improving the environmental performance of the buildings under its management. In 2015, their properties reduced their energy use by 6.9% (enough to power 3764 homes for one year), reduced their greenhouse gas emission by 6.5% (equivalent to eliminating emissions from 1480 vehicles), and reduced water use by 1.8% (enough to fill 13 Olympic swimming pools)!

March 2017

The Style Trend That is Taking Over
Parkland Mall Shows How to Create a Capsule Wardrobe

Red Deer, Alberta – MARCH 27, 2017 – Ever go to your closet and feel like you have nothing to wear, even when your closet is filled with clothes? Parkland Mall shows how a capsule wardrobe will give you a closet full of cute, versatile pieces that you actually like wearing and save you time and money.

What is it? A capsule wardrobe is a condensed selection of clothing, including outerwear, accessories, and shoes (excluding underwear, pajamas, workout or event clothing), made up only of items that you love, that fit you right now and that are appropriate for your lifestyle and the season.

Parkland Mall has a six-step approach to building your own capsule wardrobe:

Step 1: Eliminate the Clutter

Take every single item you own out of your closet – EVERYTHING! Split into two piles: “Keep” (love it) and “Go” (donate/ throw away).

“You have to say to every single item: ‘Do I love this? Do I wear it often?’ If those two things are true, you should keep that item; if they’re not, then it is taking up space that it doesn’t deserve in your closet,” adds Melody McKnight, Marketing Director.

Step 2: Evaluate the “Keep” Pile

Is it in good shape (i.e. stain, hole-free) or can it easily be fixed or cleaned. If the answer is no, then add them to the “Go” pile.

Step 3: Build Your Wardrobe Vision

Create collages of clothes you adore. Need some inspiration? Check out your favourite retailer’s lookbooks, research the latest runway trends, Pinterest, or read some blogs (like

Step 4: Examine Your Lifestyle

This important step ensures your capsule wardrobe will actually work for you. Is your office business casual? Are you running around with the kids or at brunch with your girls? Go back through your wardrobe vision and remove anything that doesn’t fit your lifestyle and make a list of what’s missing.

Step 5: Build Your Capsule

Pick neutral colours for your wardrobe base and then pick a main wardrobe colour. It could be a colour that makes you happy, makes your eyes pop, or a seasonal colour trend that you love. Finally, pick your accent colours. These are colours that will add
excitement to your wardrobe. Go back to your pile of clothes you love and start crossing off items on your list.

“When building a capsule wardrobe aim for neutral pieces, as these tend to go out of style less regularly,” advises McKnight. “You can keep them clean and simple with a few accessories, or play with pops of colour for a bolder look.”

Step 6: Complete Your Capsule Wardrobe

Head to Parkland Mall to purchase any outstanding pieces, but keep in mind that you must love it, it must fit you and it must be appropriate for your lifestyle before it gets to come home with you.

Having the basics, doesn’t mean you’re, you know, ‘basic’. It means you’ll always feel like you have something awesome to throw on, be it Sunday brunch or a client meeting, because every single item hanging in your closet is something you would love to wear right this moment. Shop Parkland Mall’s Capsule Wardrobe and check out additional tips and rules for paring down your closet.


Red Deer, Alberta – MARCH 20, 2017 – With warmer weather on its way, Parkland

Mall’s Motorcycle Awareness Event is here to promote a better riding and driving

experience for all.

Running March 23 until March 25, 2017 at Parkland Mall, the event serves the

community as a reminder about the importance of safety as the motorcycling season

gets underway.

There will be over 30 motorcycles on display from five local motorcycle groups,

including Central Alberta Vintage Motorcycle Association, Christian Motorcycle

Association, Urban Bulldogs Against Kid Abuse (UBAKA), Alberta Motorcycle Training,

and Harley Davidson Gasoline Alley.

While May is officially Motorcycle Awareness Month, Parkland Mall holds its annual

event in March as Central Alberta motorcycle enthusiasts often hit the roads at the first

sign of spring.

“Motorcyclists will soon be out in force as the weather gets warmer. This year, our goal

is to provide common sense advice to all motorists, drivers and riders alike, to keep the

roads crash-free,” said Marketing Director Melody McKnight. “We’re looking forward to

further educating the community on ways we can all help keep the roads safe.”

For more information about Motorcycle Awareness Event, visit

# # #

For more information, contact:

Melody McKnight

Marketing Director,

Parkland Mall


[email protected]

July 2016


July 18, 2016

Parkland Mall is seeking artisans running home-based businesses with unique, handmade goods for the 5th annual Mall Street Market. Vendors will be given floor space to display and sell products at the Mall from October 21st-23rd, 2016. Interested parties can apply until August 12th, and will be notified by August 20th.

In addition to gaining exposure among Central Alberta shoppers, each vendor has the ability to win the title of Mall Street Mogul 2016. The winner will receive a rent-free space at Parkland Mall for four weekends, along with $479 in business training from Community Futures and a one-year membership with the Red Deer District Chamber of Commerce. Judy Balderson of Balderson Creations (cider, hot chocolate, dips and more), winner of the Mall Street Mogul title in 2015, said, “My thanks to Parkland Mall for hosting Mall Street Market. This competition is a real benefit to the local small business community, and I couldn’t have been happier to win and make use of the prizes in 2015!”

Each vendor is eligible and The Mogul will be decided by both public voting (60%) and a panel of judges (40%) chosen by the mall.

To apply for Mall Street Market 2016, click here.


Melody McKnight

Marketing Director, Parkland Mall


[email protected]

May 2015


May 6, 2015

Largest GoodLife Fitness in Alberta coming to Red Deer

24-hour, 75,000 sq. ft. club boasts GoodLife Fitness and Fit4Less by GoodLife in one location.


[London, ON]— GoodLife Fitness continues its rapid growth in Alberta with a new 24/7, 75,000 square foot club in Red Deer scheduled to open in the spring of 2016. It will be the company’s largest club in Alberta.

Located in the former Sears site at Parkland Mall, the unique space will feature a 63,000 square foot GoodLife Fitness and a 12,000 square foot Fit4Less by GoodLife. Of the 350 clubs in Canada, this will be the second location to offer the two side-by-side.

“This is going to be one of the most spacious and unique fitness clubs in Alberta,” says David ‘Patch’ Patchell-Evans, Founder and CEO of GoodLife Fitness. “Red Deer is the third largest city in Alberta, and it’s growing – fast. This is a growing and vibrant community with tremendous potential, and we believe that these fitness club options give all residents the opportunity to live a fit and healthy life.”

GoodLife Fitness boasts caring and experienced fitness professionals including educated and certified personal trainers, and TRX Team Training and MYBootcamp coaches. GoodLife also feature the world’s leading group fitness classes like the Les Mills and Jillian Michaels BODYSHRED™ classes, group cycling classes, virtual fitness classes, industry-leading strength training and cardio equipment, and more.

Fit4Less by GoodLife is a high-value, low cost club that will offer Red Deer residents access to leading fitness equipment at the lowest monthly membership rate in the country.

“We are thrilled with GoodLife’s decision in choosing Red Deer and Parkland Mall as their desired location for their newest flagship club” says Dan Hachey, General Manager of Parkland Mall.

GoodLife is expected to employ over 50 employees from the community for this club location.  Everyone interested in working in a fun, no-judgement atmosphere at GoodLife Fitness and Fit4Less by GoodLife are encouraged to watch and apply for a position to join the GoodLife Fitness or Fit4Less by GoodLife Teams.

GoodLife Fitness is the largest fitness club chain in Alberta and is continuing to expand across the province. There are currently 27 GoodLife Fitness clubs in Alberta including four Fit4Less by GoodLife clubs. The company plans to expand to 30 clubs in the province in the near future.


About GoodLife Fitness

Proudly Canadian since 1979, GoodLife Fitness is the largest fitness company in Canada and the fourth largest in the world. With over 350 clubs from coast-to-coast, including 70 Énergie Cardio and ÉconoFitness Clubs in Quebec, approximately 13,000 employees and more than 1 million Members, GoodLife is helping to transform the health and wellness of one in 34 Canadians every day.

Media Contact:

Adam Roberts

Public Relations Specialist, GoodLife Fitness


[email protected]


Twitter: @goodlifefitness

Melody McKnight

Marketing Director, Parkland Mall

D 403-314-2702

T 403-343-8997

[email protected]

April 2015


Red Deer, Alberta – Tuesday, April 28, 2015 – the Mosaics of Hope fundraiser raises $7,500 for each of three Central Alberta charities

The Mosaics of Hope Fundraiser is a unique opportunity for charitable organizations in Central Alberta to raise funds for their programs. This year’s fundraiser ran from April 6–April 27, 2015. Our participating organizations began with a black and white mural, on display for the duration of the fundraiser. Members of the public purchased a tile from any of the three participating charities for $5; each group had 750 tiles to sell during the 3-week period.

Loaves and Fishes, the Kiwanis Club’s Harmony Garden, and CentreFest successfully sold all their mosaic tiles for a total of $3,750 respectively. Marketing Director, Melody McKnight is proud to announce Parkland Mall has matched the total donations each charity raised – for a total of $11,250.

On April 27, 2015, each participating charity was presented with their cheques and were able to showcase their final mosaic.

For more information, contact:
Melody McKnight
Marketing Director, Parkland Mall 403-343-8997
[email protected]


Red Deer, Alberta – Thursday, April 23, 2015

Parkland Mall would like to congratulate Dave Burden and Red Deer Cruise Night for receiving the Red Deer Experience Excellence award in the Events and Attractions category!

In 2003, Dave Burden created Red Deer Cruise Night, a free, all-inclusive community event for people who love vehicles. Red Deer Cruise Night has quickly grown into the largest weekly car show in Canada! In the 2014 season, attendance has at times exceeded 600 vehicles.

Dave has gone above and beyond to create a memorable experience for attendees, who come from as far away as Newfoundland, California and Texas. The event now includes food vendors, live music, bouncy castles and other activities for kids, making it a great attraction for local families and tourists alike. Dave’s use of social media, local radio station sponsorship and other marketing initiatives have brought national recognition to the City of Red Deer with this event.

In past years, Red Deer Cruise Night has raised up to $50,000 for local charities, by collecting weekly donations from attendees. They have been a good neighbour to the community, keeping any noise to a minimum by handing out flyers and posting signage.

Red Deer Cruise Night is held every Thursday from 6:00pm – 9:00pm at the Parkland Mall throughout the Summer months. 2015’s first event will be May 7th. Everyone is welcome to participate, and all vehicle types are welcome – classics, muscle cars, trucks, bikes, quads, boats, and even Indy cars.

For more information, contact:
Melody McKnight
Marketing Director, Parkland Mall 403-343-8997
[email protected]


Red Deer, Alberta – Wednesday, April 1, 2015 – Experience a new way to give back with the Mosaics of Hope fundraiser, running April 6th through the 27th at Parkland Mall.

Previously known as “Shades of Ambition”, this event provides a unique opportunity for charitable organizations in Central Alberta to raise funds for their programs. The participating charities this year are Loaves and Fishes, the Kiwanis Club’ Harmony Garden, and CentreFest.

Participating charitable organizations each begin with a black and white mural, which will be on display in the mall for 3 weeks. Members of the public can then purchase a tile from any of the participating charitable organizations for a $5 donation. Each group has 750 tiles to sell during the 3 week period.

It’s an exciting opportunity for the mall to give back, says Marketing Director Melody McKnight.

“For every tile sold during the event, Parkland Mall has committed to matching those donations. That means each charitable organization has the opportunity to receive up to $3750 when the event wraps up on April 27th. And for a lot of these groups, that’s a significant amount of money for them to assist their programs and make some positive changes in our community.”

Parkland Mall will hand out cheques at their Mosaic Reveal Event on April 27th, where each participating charity will get to showcase their final mosaic and be presented with a donation from Parkland Mall equivalent to the number of tiles that were sold.

For more information, contact:
Melody McKnight
Marketing Director, Parkland Mall 403-343-8997
[email protected]

October 2014

Morguard Recognized as Canada’s Safest Employer in the Retail and Services Category for a Second Year in a Row

MISSISSAUGA, ON, Oct. 29, 2014 – Morguard was recognized as Canada’s Safest Employer achieving a back-to-back Gold Award in the Retail and Services category for its commercial portfolio in Canada. The real estate company also took home a Silver Award in the Wellness category. The two prestigious Awards were presented to Morguard at the Awards Gala on October 28, 2014.

The Thomson Reuters Awards program recognizes Canadian organizations for outstanding performance in workplace health and safety. The Awards submissions were reviewed by an expert judging panel followed by an employee safety perception survey. Judging criteria was based on Leadership and Management Support, Employee Engagement, Communication, Innovation and Injury Statistics.

“A second Gold Award validates the company’s commitment to performance and risk management at our owned and managed commercial real estate portfolio,” said Rai Sahi, Chairman and CEO, Morguard Corporation. “As a responsible employer, we have made valuable investments in people, programs and procedures in targeted areas including health and safety, wellness, emergency management and business continuity planning. ”

Morguard manages approximately three million work hours a year in Canada across its eight regional offices, more than 300 owned and managed commercial properties, and multiple development projects. With more than 120 million people annually who visit the combined portfolio of shopping centres, office towers and industrial properties, Morguard has taken a leadership role in developing and delivering Occupational Health and Safety (OHS) programs by taking proactive measures to make its work places and public spaces safe for all.

“We recognize that our programs are only as strong as our employees who drive their success,” said Sahi. “We have established strong employee engagement. Starting from the Risk Management Group that develops the programs to every staff member responsible for implementing the programs at the property level, our team is empowered for success. There is a direct and measurable impact on the performance of the portfolio because of their efforts.”

About Morguard

Morguard Corporation (TSX: MRC) is a major North American real estate and property management company. It has extensive retail, office, industrial and residential holdings owned directly and through its investment in Morguard REIT (TSX: MRT.UN) and Morguard North American Residential REIT (TSX: MRG.UN). Morguard also provides real estate management services to institutional and other investors. Morguard’s owned and managed real estate portfolio is valued at more than $15 billion.

SOURCE Morguard Corporation

For further information, please contact:
Rai Sahi, Chairman and CEO, Morguard Corporation, T 416-281-3800
Beverley G. Flynn, Secretary, Morguard Corporation, T 416-281-3800

October 2013

Morguard Recognized as Canada’s Safest Employer with Two Gold Awards

MISSISSAUGA, ON, Oct. 31, 2013 – Morguard was recognized as Canada’s Safest Employer with two Gold Awards at the 3rdAnnual Canada’s Safest Employers Awards Gala on October 30, 2013. The Gold Awards were presented to Morguard in the Retail and Services category and Wellness category.

The Awards program, led by Thomson Reuters, recognizes Canadian organizations for outstanding achievements in workplace health and safety. The Awards submissions were reviewed by an expert judging panel followed by an employee safety perception survey. Judging criteria was based on Leadership and Management Support, Employee Engagement, Communication, Innovation and Injury Statistics.

“This is a significant accomplishment as it represents our performance of managing 2.8 million work hours a year,” said Rai Sahi, Chairman and Chief Executive Officer, Morguard Corporation. “Our senior management team has taken a leadership role to ensure our Occupational Health and Safety programs extend across our eight regional offices, more than 400 owned and managed properties, and multiple development projects in Canada.”
Morguard manages a combined $13.6 billion of assets on behalf of its corporate owned assets and third party pension fund investments. Investors depend on Morguard to uphold sound Occupational Health and Safety principles to manage risk and reputation of their respective investments.

“We are thrilled to be honoured with the inaugural Wellness Gold Award”, added Sahi. “At Morguard we hold employees as our most valuable asset and we understand that the welfare of employees has a direct impact on the success of our company.”

About Morguard

Morguard Corporation (TSX: MRC) is a major North American real estate and property management company. It has extensive retail, office, industrial and residential holdings owned directly and through its investment in Morguard REIT (TSX: MRT.UN) and Morguard North American Residential REIT (TSX: MRG.UN). Morguard also provides real estate management services to institutional and other investors.

SOURCE Morguard Corporation

For further information, please contact:

Beverley G. Flynn, Secretary
Tel: 905.281.3800